Lauren Luke is an up-and-coming makeup mogul. She's been featured in two BBC documentaries, a column author of The Guardian, and has a line of cosmetics, By Lauren Luke, available at bylaurenluck.com and worldwide Sephora stores. She called herself "over-the moon dead proud" of her achievements.
How did this 29-year-old teenager mom jump out the gritty corner of northern England to become one of the most popular makeup gurus on Earth? The answer is the power of social media. Lauren started buying and selling makeup online in 2007. She did her social media marketing by posting pictures wearing the makeup she was selling. Later on, she developed a channel of tutorial makeup on YouTube to advise her customers. That's where Luke got her fame and career takeoff.
Insecure and was bullied at school, Lauren surprised us by taking full advantage of social media to succeed her career and life. Luke's story is a daily proof of the power and potential of social media. Worthy of mention is another rising Internet make-up artist--Michelle Phan. The Vietnamese-American reached over 1 million YouTube subscribers and is the only video spokeswoman of French makeup line Lancôme. Dislike Luke, Phan did not mean to profit from the video she made. As an art and design student, YouTube was more like a platform of displaying her works. Besides makeup tutorials, Phan also shares her cool tips of makeup, e.g. her homemade makeup remover--Olive oil.
If it was not for the convenience, low-cost and wide range of outreach of social media, Luke may still struggle with her single-mother life and Phan may spend 5 years or more to rise her stardom through the traditional media channels. Now here comes an age of self-promoting, everyone can be a successful self-seller once grabs the know-how of social media and keeps in track of its new trend.
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