Wednesday, September 21, 2011

Successful Facebook Marketing Case Studies

Companies are seeking business opportunities through social media. Facebook marketing has become a popular way for companies to reach out to target publics.
Here are some successful tactics that has been implemented in Facebook marketing:
  •         Elevate the conversation to topics larger than your specific brand or niche.
  •         Find creative ways to engage your audience with photos and contests.
  •         If appropriate, develop an app to encourage fans to share your content
  •         Use hot spots on your welcome page to integrate your other online sites.
  •         Use videos to instruct and inspire, taking advantage of comments
  •         Integrate your blog manually and automatically with your Facebook page.
  •         Create variety in your posts
  •         Form strategic partnerships that benefit your fans.
  •        Take advantage of the photo strip for messaging
  •         Draw attention to your tabs
  •         Integrate your store with Facebook.
  •        Tell fans the rules of engagement on your page.
  •         Make clear the benefits of liking your page.
  •         Don’t be afraid to be bold and creative when asking for a Like
  •         Find innovative ways to keep fans on your page through games, TV, apps, videos, photos, etc.
  •         Use events tab to allow fans to find you face-to-face
  •         Utilize Facebook Places.
  •         Integrate social proof into your store-and give discounts to your fans.
  •         Have fun with your videos.
  •         Allow your fans to help define your business by letting them design and vote on your products.
  •         Use pictures to enhance the online shopping experience.
  •         Build and deepen your community through cross-promoting related pages and meetups.
  •         Integrate social buttons on your welcome tab.
  •         Male your guidelines fun and friendly.
  •         Keep your posts personal, playful and creative.
For detailed tactics, visit http://www.socialmediaexaminer.com/9-facebook-marketing-success-stories-you-should-model/#more-11638.



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