Companies are seeking business opportunities through social media. Facebook marketing has become a popular way for companies to reach out to target publics.
Here are some successful tactics that has been implemented in Facebook marketing:
- Elevate the conversation to topics larger than your specific brand or niche.
- Find creative ways to engage your audience with photos and contests.
- If appropriate, develop an app to encourage fans to share your content
- Use hot spots on your welcome page to integrate your other online sites.
- Use videos to instruct and inspire, taking advantage of comments
- Integrate your blog manually and automatically with your Facebook page.
- Create variety in your posts
- Form strategic partnerships that benefit your fans.
- Take advantage of the photo strip for messaging
- Draw attention to your tabs
- Integrate your store with Facebook.
- Tell fans the rules of engagement on your page.
- Make clear the benefits of liking your page.
- Don’t be afraid to be bold and creative when asking for a Like
- Find innovative ways to keep fans on your page through games, TV, apps, videos, photos, etc.
- Use events tab to allow fans to find you face-to-face
- Utilize Facebook Places.
- Integrate social proof into your store-and give discounts to your fans.
- Have fun with your videos.
- Allow your fans to help define your business by letting them design and vote on your products.
- Use pictures to enhance the online shopping experience.
- Build and deepen your community through cross-promoting related pages and meetups.
- Integrate social buttons on your welcome tab.
- Male your guidelines fun and friendly.
- Keep your posts personal, playful and creative.
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