This week’s topic is about personal branding. Undoubtedly, social media plays an important role in building a personal brand. Here are some takeaways I want to share with our PR folks.
Takeaway 1:
Do not forget to fill out your brand profile. You need to have a clear idea of who you are, what you want to be known as, and the type of content you can consistently publish, otherwise you won’t stand out.
Takeaway 2:
Learn as much as you can about what people are saying about your brand, as well as review competitor and partner activities, and peruse industry trends and case studies. The more you read, the better and more prepared you will be to communicate through various social media channels.
Takeaway 3:
Endorsements mean great recommendations. An endorsement could be from a happy customer, and industry expert, a professor or someone else that is respected by society. The endorsement will give you more credibility and respect.
Takeaway 4:
Partner with others. To save time and energy, you should look to locate other people online that are looking to achieve similar business goals and link up with them. It helps to have multiple content creators so that you can focus on the marketing of that property too.
Takeaway 5:
Have a unique identity and take a niche. The more you can offer a new perspective or a brand new concept, the more people will gravitate to you.
Takeaway 6:
Commenting on blogs is exceptional marketing for your brand. Starting a conversation is always a good way to keep people involved and drives traffic to your social media platforms, as well as building a relationship with the blog authors.
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