I read an article from NPR News talking about the expertise of a wine businessman share about utilizing social media to achieve success. From that article, I singled out several takeaways for business starters to embrace social media.
#Takeaway 1: Thank you economy
As the evolving power of social media, it’s more important that every business humanizes and over cares for the customer of they want to be successful going forward. What the thank you economy is that thank you stands for you’re welcome and what can I do for you and what’s wrong and what’s bad. Don’t underestimate the impact on business all these new apps and gadgets and websites are going to have.
# Takeaway 2: Closer to your customers
Social media enables businesses get to know more details about their customers since customers are putting more and more information about who they are. What businesses can do is collect the data of customers and scale the data. In social media arena, businesses listen instead of talking. Businesses can use search.twitter.com to listen to what people are saying about our companies. So that businesses become more like services, not merchants. By providing services associated with products, businesses create context of bringing in value instead of only trying to sell. It’s a more efficient way to establish better opportunities to do business with people.
# Takeaway 3: Take care of the anti-squeaky wheel
Businesses are always taking care of the squeaky wheels but ignoring people who did not complain or call the 800 numbers and saying their good experience on the social web. Businesses can send these valued customers thank-you notes to remind them of the considerations they’ve got.
